EDUCATION
Bachelor of Arts in Public Relations: Biola University
Minor: Biblical Studies
Graduated May 2016
EXPERIENCE
Executive Team Lead – Specialty Sales: Target T1906 | September 2020 – Present | Hanford, CA
- Lead the Apparel & Accessories, Beauty and Electronics departments
- Analyze sales growth and how the specialty sales team contributes to total store profitability
- Establish a culture of accountability through clear expectations and performance management
- Anticipate staffing needs, talent plan and recruit – both long and short term
Visual Merchandising Lead: Target T2469 | September 2019 – September 2020 | Visalia, CA
- Influence a visual shopping experience that anticipates guest needs
- Coach Style Consultants on visual standards and business routines
- Analyze and understand store sales goals and guest shopping patterns
- Audit and validate accurate signing and visual standards storewide
Style Team Lead: Target T2469 | July 2019 – September 2019 | Visalia, CA
- Knowledgeable on sales goals, trends, and promotions
- Coach Style Consultants on business routines, selling techniques, and visual standards
- Led backroom processes, organization, and replenishment to ensure product availability
Stylist & PR Coordinator: Type A Society | February 2019 – Present | CA
- Create unique and engaging visual content for brands or products
- Responsible for sourcing vendors and props within budget
- Prepared creative briefs and mood boards for hospitality and creative companies
- Manage the full creative process from design direction to production
Social Media Manager: Historic Seven Sycamores | February 2019 – Present | Ivanhoe, CA
- Curate visual and written content that drives engagement
- Develop content for the venue Blog, website, and all social medium
- Review and study social media analytics to improve strategy
- Manage Squarespace website design and strategic SEO improvements
Design marketing materials including a 15-page magazine
Events Manager: Historic Seven Sycamores | August 2016 – February 2019 | Ivanhoe, CA
- Managed all contracts, venue bookings, and event days
- Increased venue sales to meet booking and revenue goals
- Developed content for the venue Blog and Facebook
- Designed marketing materials including a 15-page magazine
Social Media & Marketing Coordinator: McKellar Family Farms | August 2016 – September 2017 | Ivanhoe, CA
- Managed content and facilitate conversation across all social media sites
- Improved website SEO & increased farm tour sales through online marketing
Senior Account Executive: 6th Street Public Relations | January 2016 – May 2016 | La Mirada, CA
- Manage the content of and facilitate relevant conversations across all social media sites
- Guide and mentor three account executives as they complete client requests
- Implement innovations for the organization’s online presence and overall public awareness
Barista: The Well | November 2015 – Present | Fullerton, CA
- Practice excellent customer service
- Prepare and serve Starbucks coffee and specialty drinks
Peer Academic Advisor: Biola University | August 2015 – August 2016 | La Mirada, CA
- Offer guidance and resources to students academic success
- Assist students in registration, graduation planning, and major selection
- Updating and creating relevancy in web presence and social media content
Public Relations Intern: Fellowship of Christian Athletes | May 2015-August 2015 | La Mirada, CA
- Created and implemented a seasonal summer promotional schedule
- and manage social media outlets for the collegiate summer baseball team – The Catch
- Organized and hosted game-day promotions and announcements
Social Media Manager: The Point Magazine | December 2014 – May 2015 | La Mirada, CA
- Produce weekly content to benefit the publication’s reader base
- Review weekly social media viewer and trend statistics
- Assist in updating magazine website content
Head Lifeguard: Hume Lake Christian Camps | May 2014 – August 2014 | Hume, CA
- Hired, trained, supervised, and managed 13 lifeguards
- Maintained four pools and all recreational equipment
- Created a weekly work schedule delegating specific tasks to lifeguards
- Audited register revenue and profits daily
Resident Advisor: Biola University | August 2013 – May 2014 | La Mirada, CA
- Led a floor of 42 girls to build community and foster relationships
- Upheld and enforced Biola University Community Standards
- Coordinated and executed large events: floor specific (42) and all dorm events (828)
- Responded appropriately to student care issues and conflicts
Lifeguard: Hume Lake Christian Camps | May 2013 – August 2013 | Hume, CA
- Supervised patron safety of Hume Lake and Ponderosa Pool
- Rented boats, bikes, and sports equipment to campers and public
- Maintained cleanliness of the pool, boats, bikes, and off-road tour vehicles
Food Service Floater: Hume Lake Christian Camps | May 2012 – August 2012 | Hume, CA
- Prepared, served, and cleaned camper meals daily
- Organized meals for private functions and business meetings
SKILLS
- Hootsuite Certified
- Familiar with site management on Squarespace, WordPress, and Shopify
- Proficient in MS Word, Excel, and PowerPoint
- Proficient in Google Drive and Google Applications
- Knowledgeable in Photoshop, Final Cut Pro, and iMovie
elise smith 